Art Direction: Laura Osorno
Illustration & Graphic Design: Carla Torres
Architectural Design: Andrea Lopez Stein
Copy Writing & Animation: Caroline Matthews
A modular, interactive experience persuades millennials and young families that Amtrak beats the competition with choice, convenience and comfort. The reasons to ride are broken down into simulated passenger cars with branded graphics, related facts and tangible elements from a real train car, like seats, beds and luggage containers.